Apartment Trends Magazine June 2020 June 2020 | Page 30

MANAGEMENT
ASHLEY TYNDALL | CRITERION B. - SWIFTLY
How to Enhance Your
Community Amenities
Amid Social Distancing
For many communities, the biggest
value-add for leasing up is the resortstyle
swimming pool, on-site fitness
center, Starbucks coffee bar, and
community events — all of which must
be postponed or shutdown due to the
COVID-19 outbreak.
While it’s an uncertain time in the
multifamily market, there are ways
to keep residents happy despite social
distancing measures and stay-at-home
orders.
Rather than focusing on what you
can’t do for your residents, it’s time to
focus on what you can offer instead to
meet new needs. Thanks to advanced
technology, it’s never been easier to
connect with your residents during
this time of physical disconnect.
The novel Coronavirus has shifted how
every industry operates and has sparked the
immediate need for social distancing to mitigate
the spread of this contagious disease.
28 | TRENDS JUNE 2020 www.aamdhq.org