Sofap
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Oormila Sahodree, Sustainability Manager, Sofap
Tell us, what is the outlook for 2025 at Sofap?
H. G.: We have consolidated our positioning, particularly in terms of product and service quality. Our goal is clear: to be in touch with Mauritians! We have 13 showrooms and 600 resellers across the island, with further launches planned for 2026. Ultimately, we are structuring our offering around providing solutions to real problems, and we are focusing on developing a coherent infrastructure that enables everyone to identify the right product for their needs.
O. S.: From a sustainability standpoint, 2025 provided the opportunity to consolidate and continue existing projects, such as our partnership with Green Impact and PIM to support the collection of empty paint cans: previously, they could be deposited in dedicated containers, but now we offer to collect them directly from construction sites. We are also encouraging our clients to give a second life to their leftover paint through the interactive map on the Sofap website page. We are also in the process of preparing a roadmap that will help us reduce our carbon footprint.
What new challenges will Sofap take on in 2026?
H. G.: We will continue to develop the brand beyond the product: we want Sofap to be recognised not only for its paints, but also as a solutions partner. Whether the focus is technical or decorative, we are also developing an increasingly personalised approach.
O. S.: We want to expand our collection and recycling programme to additional regions, and continue to raise awareness of good paint waste management. Internally, we will be working to optimise and reduce our electricity consumption.
Can you tell us more about your sustainability commitments and social actions?
O. S.: On top of our collection and recycling efforts, we support important social impact projects, such as the Pedostop association. The association wanted to establish Child-Friendly Interview Rooms in 7 Family Protection Brigade police stations across the island; these spaces will be painted with soothing colours from our range – it’ s an initiative that is especially close to our hearts. We are also collaborating with Passerelle on their Proze Karousel project, helping them to renovate their facility, which will serve the needs of homeless people as well as the project’ s beneficiaries who work in the‘ solidarity shop’.
In terms of communication, what are the major messages of this evolution?
H. G.: Our aim is to make our communication more immersive, more inclusive, and more authentic. In particular, we want to highlight the different faces of Sofap – employees, partners, artists, customers – in campaigns on social media like Nou Ti Zistwar, Tour de couleurs and Pause ID.
O. S.: It is essential to be transparent about what sustainability and to consider the public’ s expectations. The company is also responsible for offering its customers sustainable solutions and communicating effectively so that they receive clear and detailed information.
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