18
PROJECTS AND CAMPAIGNS
Campaigns
European Get Online Week
The eighth European Get Online Week (GOW17) was run
between 27 March and 2 April, 2017. It was held under
the patronage of Mr Tibor Navracsics, Commissioner for
Education, Culture, Youth and Sport, and supported by
Liberty Global, Cisco, Certiport and the Mozilla Foundation.
GOW is an annual digital empowerment campaign
implemented at digital competence centres, telecentres,
libraries, schools, community centres and not-for-profits
across Europe.
Since it was first run in 2010, GOW has always been a truly
multi-stakeholder campaign, bringing together formal and
non-formal training providers, local and national authorities,
other public institutions and the private sector in a joint
effort to show the benefits of digital skills and to support
digital inclusion.
GOW17 challenged Europeans to learn, participate, share
and create through thousands of events and activities
supporting the digital transformation and its effects. The
campaign activities focused on the following themes:
Cybersecurity: use technology and the internet
safely, manage your (digital) identity
eServices: learn to keep up with eServices
(eGovernment, eBanking, eHealth, eCommerce)
Employment and entrepreneurship: learn new skills
for jobs and for starting businesses
This year, 2,849 organisations in 25 countries engaged over
92,460 participants in 3,506 events and reached millions.
National partners collaborated with local and national
media channels to raise awareness about the campaign.
#GOW17 was a trending topic on Twitter and Facebook, the
hashtag brings 1,700 results in search engines. Our partners
reported 700 instances in both offline and online national
and regional media, hundreds of social media posts, all
resulting in over 9,000,000 people reached.
GOW17 infographics
GOW17 Report in pdf
GOW17 Report in joomag
Results and publications