15
COMMUNICATIONS
AND EVENTS
Communicating our vision
As in previous years, our communication efforts in 2017 were
aimed at supporting our advocacy messages, promoting
projects and campaigns, building new partnerships and
strengthening existing ones and raising the profile of ALL
DIGITAL in Brussels.
Everything happened in the new and challenging context
of rebranding the organisation according to our new vision.
This new vision builds on the past and looks to the future;
it is inclusive, but focused. It led us to a new identity, a new
name - we have become ALL DIGITAL. ALL DIGITAL is a
reflection of our vision that every European should be
able to exploit the benefits and opportunities created by
digital transformation.
ALL DIGITAL is therefore about people, organisations and
communities empowered to create, collaborate, and grow
without facing the barriers of digital and social exclusion.
The rebranding process was a holistic one, ranging from
design, to announcement and promotion, to ensuring that
the new identity is strongly incorporated into our own and
our members’ communications. Becoming ALL DIGITAL
involved new visuals, a completely new website, leaflet,
and other institutional and promotional materials, as well as
updated social media accounts and newsletters. The new
identity/website was announced to the public on 22 May
and was officially launched at the Digital Assembly in Malta
on 16 June.
Our new name and the associated changes were very
positively received, and both our member organisations
and our stakeholders emphasized that it reflects much
better the organisation’s vision and activities as well as
corresponding to modern trends.
Changing the organisation’s name also led to rebranding
of our main activities - the annual conference became the
ALL DIGITAL Summit and the awards became ALL DIGITAL
Awards. Our annual digital empowerment campaign, Get
Online Week, has become ALL DIGITAL Week.