Meaningful Engagement 2021
12
messages from CPSO Registrar / CEO Dr . Nancy Whitmore to the profession .
Average open rate
53.5 %
( industry standard is around 20 % to 25 %)
Viral Tweet : 2 million impressions and 66,075 engagements
Increased Twitter followers by 29.8 % in 2021
Engagement was 5.4K in 2021 vs 2.1K in 2020 .
INCREASED INSTAGRAM FOLLOWERS BY 64.5 % IN 2021
From CPSO ’ s Social Media Followers
Claire Bodkin @ healthinthehmmr Dec 14 , 2021 Our college is truly most fortunate to have @ SarooSharda _ MD stewarding this # EDI work alongside many skilled colleagues including @ RicharLisa @ javeedsukhera @ heykatbutler and many others . This is the intersectional , organization-wide action required for real change . Onwards ! CPSO ’ s Social Media Followers
Amie Archibald-Varley , RN , MN @ AmieVarley Dec 13 , 2021 I am fortunate that I had the opportunity to work with & be mentored by @ SarooSharda _ MD . She is a champion in advancing health equity in medicine . This is truly important work and I can ’ t wait to see the changes in healthcare for improving health outcomes for all ! # healthequity
Dr . Aimée Bouka @ BoukaMD Dec 14 , 2021 This is a timely report . We have a long road ahead but I trust in the authenticity of people like @ SarooSharda _ MD to keep institutions accountable
Photo : iStockphoto . com
33 CPSO ANNUAL REPORT 2021