Anime Reign Magazine | Page 92

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Cool Japan Festival

Convention Coverage

Rachita Saha | Team Cool Japan

Photographs: Team Cool Japan (©2013)

Associated with Maido Enterprises Pvt. Ltd and the High Street
Phoenix, COOL JAPAN FESTIVAL 2013 featured the best Japanese
Brands and an indulgence of the food & culture of Japan.
After the success of the festival
last year, this season had new
surprises, additional brands
and a lot more excitement at
the Courtyard at High Street
Phoenix, Mumbai from the
15th to 17th March 2013. Known
as the BIGGEST JAPANESE
FESTIVAL in India, ‘Cool Japan
Festival’ drew over 100,000
footfalls. Cool Japan Festival
2013 was supported by the

Consulate General of
Japan in Mumbai and had

invited visitors and patrons
across the city for a period of
3 days. This year, the festivities
were more exciting as the
patrons got to participate
in exciting activities, shop
and also got to win a free
ticket to Japan. The festival
hosted cultural performances
including Wadiako drums,
Enka
performance
and
Anime fashion shows, music
and cosplay.

Page 54

Anime Reign | Issue 2 | 2013