anga_anga 10/05/2014 13:02 Page 3
Subs would pay premium for QoE
ustomer experience
systems and services
specialist Amdocs has
revealed the results of new
independent research that
explores American viewers'
attitudes towards pay-TV
providers and their over-thetop (OTT) counterparts.
The survey finds that MSOs
have clear strengths in the areas
of customer experience and that
by providing one service that
enables subscribers to search, discover and consume their video
content from both MSO and OTT
sources, they can retain subscribers and drive future revenue
growth. Seventy-six per cent of
those respondents who have cut
the cord or reduced the size of
their subscription stated that they
would reconsider if they were
given one service that aggregates
all video content; 66% of all
respondents stated they would
prefer this service and of those,
40% would be prepared to pay
more for such a service.
Other key findings include:
C
l MSOs are already viewed by
respondents as outperforming
OTT players in terms of customer service (92%); content
(89%) and video quality
(83%), while the most complaints about OTT players' performance centre on content
(39%) and customer service
(22%)
l Customers are prepared to
pay up to 10% more for outstanding experience in the
areas of content (62%); multiscreen provisioning (44%),
user interface (30%) and customer service (25%)
l An ideal pay TV service
would include additional services such as video gaming
(23%); social media (21%);
music (18%) and user-generated content (17%)
l Exactly half of consumers
Belgacom adds 30,000
pay-TV subs
Telefonica wins Canal
Plus, rivals complain
Belgacom has reported that
while profit declined in the
first quarter, it is on track
to meet full-year guidance.
Net profit at the company
was €149 million for the
first quarter of 2014, down
from €171 million in the
first quarter of 2013. EBITDA
was €412 million, or 6.6 per
cent lower than during the
same period a year ago.
The telco added 30,000
TV subscriptions in the first
quarter, increasing its TV
customer base to 1.495
million.
“We continued to have
good growth in our
Internet and TV customer
base, leading to a slightly
increasing TV market share
in all regions,” Chief
Executive Dominique Leroy
commented.
Telefonica’s €725 million
takeover of Canal Plus has
been accepted by Prisa’s
board subject to the
approval of the competition authorities.
With the acquisition of a
56% stake, Telefonica now
becomes the major shareholder in t