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anga_anga 10/05/2014 13:02 Page 2 FOCUS Kudelski and Conax: The next steps Why did the Kudelski Group acquire Conax? André Kudelski: Since 2011, one of our key priorities has been to further expand our footprint in emerging markets. In this context, the decision to acquire Conax was a logical one for the Group as Conax has focused on emerging markets and their solutions are suitable even for smaller to mid-size operators, which perfectly complements our existing product portfolio. With this acquisition, the Kudelski Group now has probably the best product portfolio in the industry to address both the needs of the new emerging market as well as the complex needs of advanced economies operators. Morten Solbakken: It’s true, it really is a perfect fit. For more than 20 years, Conax has established a strong reputation by developing and delivering stateof-the-art, cost-effective and easy-to-deploy conditional access systems. We’ve been very successful in addressing both the needs of emerging market operators in addition to covering the specific needs of other operators for turnkey, easy-to-deploy solutions. I am looking forward to Conax playing an important role as part of the group by increasing the group’s overall market share, footprint and range of solutions, as well as enriching it with the expertise brought by our high quality staff. What if any changes will take place at Conax as a result of the acquisition? Kudelski: The Kudelski Group will continue to run Conax as a company within the Kudelski Group, with Morten Solbakken reporting to me. The two management teams will jointly define a strategy and a structure leading to a close alignment of the two organisations over the coming weeks, while keeping the best interest of our customers in mind. Conax will continue to be run In March The Kudelski Group acquired Conax from Telenor Broadcast in a €164m deal. André Kudelski, chairman and CEO of The Kudelski Group and Morten Solbakken, CEO Conax, share their thoughts on what this means for both companies, their technologies and their customers. from Oslo by the existing management team. The Conax team runs a tight ship and is well serving their customers and delivering innovative new solutions to market. We will do everything we can to support the team in continuing to do so. Solbakken: With regards to the rest of the Conax team, we are committed to deliver our product roadmaps, serve our existing customers and increase our customer base this year. We are continuously refining our organisation to enable execution of this plan. That being said, Conax is already a very efficient organisation. Are there any changes planned in Kudelski Group offices as part of the acquisition? Kudelski: Again, we have no plans to change the current structure and organisation of the company, and that includes office locations. In the future, we will carefully examine any possibilities to create synergies on a case-by-case basis, but our primary goal remains to stay close to our highly valued customers to maintain optimal levels of customer service. Will the Conax brand disappear? Kudelski: No, the Conax brand will not disappear. We will be maintaining its corporate identit