Analytics Magazine Analytics Magazine, September/October 2014 | Page 72

The PuzzlOR & Thinking Analytically B Y J O H N T PuzzlOR The O C Z E K & Thinking Analytically BY JOHN TOCZEK Good Burger Thin k in g A na ly t i ca lly Good Burger Item  Item  Beef Patty  Beef Patty  Bun  Bun  Cheese  Cheese  Onions  Onions  Pickles  Pickles  Lettuce  Lettuce  Ketchup  Ketchup  Tomato  Tomato  Sodium  Sodium  (mg)  (mg)  50 50  330  330  310  310  1  1  260  260  3  3 160  160  3  3  Item cost  Fat (g)  Fat (g)  17  17  9  6  6  2  2  0  0  0  0  0  0  0  Calories  Calories  220  220  260  260  70  70  10  10  5  5  4  20 4  9 20  9  Item cost  ($)  ($)  $0.25  $0.25  $0.15  $0.15  $0.10  $0.10  $0.09  $0.09  $0.03  $0.03  $0.04  $0.04  $0.02  $0.02  $0.04  $0.04  Table 1: For the best burger, cost is no object. Good burger As the owner of a fast food restaurantAs the owner ofyour customers are looking for something with declining sales, a fast food restaurant with declinnew and exciting on the menu. Your market research indicates that they want a burger that is loaded ing sales, your customers are looking for with everything as long as it meets certain health requirements. Money is no object to them. something As the owner of a fast food restaurant with declining sales, your customers are looking for something new research indicates that they want a must that is loaded The ingredient menu. Your marketand exciting on the the burger. Youmarket research new and exciting on thelist in the table shows what is available to include onmenu. Yourburgerinclude at least as of each it meets certain health requirements. must use no object to example, with with everything onelong as item and no more than five of eachthey YouMoney iswhole items (forthem. no indicates that item. want a burger that is loaded half servings of cheese). The final burger must contain less than 3000 mg of sodium, less than 150 grams of fat, and less than 3000 everything as long as it meets certain health requirecalories. The ingredient list in the table shows what is available to include on the burger. You must include at least one of each item and no more than five ofMoney is no object use whole items (for example, no To maintain certain taste quality standards you’ll need to keep the servings of ketchup and lettuce the ments. each item. You must to them. same. Also, you’ll need to keep the must contain less than 3000 mg of sodium, less than 150 half servings of cheese). The final burgerservings of pickles and tomatoes the same. grams of fat, and less than 3000 calories. The ingredient list in Table 1 shows what is avail- able to include on the burger. You must include at least Question: What is the most expensive burger you can make? To maintain certain taste quality standards you’ll need to keep the servings of ketchup and lettuce the one of each item tomatoes the than same. Also, you’ll need to keep the servings of pickles andand no moresame. five of each item. th Send your answer to [email protected] by Octoberwhole items winner, chosen randomly from You must use 15 , 2014. The (for example, no half servcorrect answers, will receive a $25 Amazon Gift Card. Past questions can be found at puzzlor.com. ings of cheese). The final burger must contain less Question: What is the most expensive burger you can make? than 3,000 mg of sodium, less than 150 grams of fat and less than 3,000 calories. Send your answer to [email protected] by October