soc ial me d i a
The only true way of
measuring the eventual
success of any social media
campaign is if it translates
into real-world currency, one
way or another.
bigger aspect of this art is knowing when to talk
and when to stay silent.
The metric of interest here would be a
reach of posts (as discussed in Step 2) split
by time of the day and day of the week for different channels. You should be able to figure
out what time of day or day of week your post
has maximum reach within your audience.
One more thing of interest would be to analyze
the activity period of your followers (possible in
Facebook Insights and Twitter Analytics) and
identify overlapping areas or gaps of improvement between you and your audience’s operating time.
An eventual insight from this exercise
should arm you better in terms of when to go
onto your channels and update the posts. Many
social media channels now offer the option to
“preset” a post for a specific day and time in
advance, which can be wisely programmed as
a result of this analysis.
Measure 5: The “How” – How is your
audience responding to your efforts?
Looking at CTR (click through rate) or jumping-with-joy (virtually) over follower count is not
the only way to measure social media success.
The only true way of measuring the eventual
success of any social media campaign is if it
translates into real-world currency, one way
or another. Although it’d be a utopian exercise
to tie every single social media activity to the
green buck, there still exist alternate measures
of monetary success.
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