Figure 1: Five measures of social media karma.
within the image, which makes the multimedia work.
The metric of interest here would be
a mixture of the sentimental response to
your posts and the contextual messages contained in those posts. Sentiment
analysis is a simple enough exercise
in an open sourced platform like R or
other online sources, which can provide
a rundown of the positive and negative
views for each post. A contextual analysis of each post based on its theme can
help users understand why a specific
post is more preferred compared to the
others.
An eventual insight from this exercise should help users figure out why a
a na l y t i c s
customer likes a post and how they feel
about it. Many social media listening centers set up by big corporate houses focus
specifically on this part – real-time management of sentiments and assuaging
the angry customer.
Measure 4: The “When” – When
does a time-bound game plan work
according to the plan?
Time is one of the most critical elements of a soc X[YYXH