dark with broadcasted content, a firm grip
on who your audience is could enable a
very easy way of chalking out content
and tailoring the messages. Facebook
Insights and other social media analytics
platforms provide a complete breakdown
of your follower group in terms of gender,
age and location.
The metric of interest here would be
the population of your audience in each
of these demographic buckets, resulting in your eureka moment of social media. Is your audience young, mobile and
c
ontinuing
ducation
highly concentrated in specific urban
locations? Or is it a completely different
story? The answer to this question sets
up the base for all forthcoming social
media activities.
Eventual insights from this exercise
should help you do two things: 1) validate
that you are talking to the right crowd of
people at the right places; and 2) comprehensively understand the groups of
people you have been ignoring but who
seem to have considerable presence in
your audience base.
COURSES FOR
ANALYTICS
PROFESSIONALS
NEW!
INTRODUCTION TO MONTE CARLO
AND DISCRETE-EVENT SIMULATION
NEW!
FOUNDATIONS OF MODERN
PREDICTIVE ANALYTICS
» Monte Carlo Modeling
» Sensitivity Analysis
» Linear Regression
» Regression Trees
Topic areas:
» Input Modeling
» Output Analysis
This course will be held
Catonsville, MD (INFORMS HQ)
Sep 12-13, 2014
Chicago, IL
Oct 16-17, 2014
Faculty:
Barry G. Lawson, University of Richmond
Lawrence M. Leemis,
The College of William & Mary
a na l y t i c s
Topic areas:
» Classification Techniques
» Finding Patterns
This course will be held
Washington, DC – Sep 15-16, 2014
San Francisco, CA – Nov 7-8, 2014
Faculty:
James Drew, Worcester Polytechnic
Institute, Verizon (ret.)
Learn more about these
courses at:
informs.org/continuinged
INFORMS Continuing
Education program offers
intensive, two-day in-person
courses providing analytics
professionals with key skills,
tools, and methods that can
be implemented immediately
in their work environment.
These courses will give
participants hands-on
practice in handling real
data types, real business
problems and practical
methods for delivering
business-useful results.
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