soc ial me d i a
Five measures of
social media karma
Return on investment: Quick wins and fundamental
measures of posts, tweets, blogs, pings and uploads.
By Kshira Saagar
P
ost, tweet, blog, ping and
upload are some of the poignant actions in the social
media universe. Like, share,
re-tweet, favorite, re-blog and download
are the karmic reactions that help assess
the validity and credibility of your actions
in the same universe. Almost all organizations these days spend quite a lot of financial and human resources to understand
and make sense of their social media actions, leading to the eventual reactions.
And a surprising 49 percent of CMOs are
unable to quantify social media impact on
their companies.
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a n a ly t i c s - m a g a z i n e . o r g
Facebook Insights, Twitter Analytics,
YouTube Analytics, LinkedIn Analytics
and Pinterest Analytics are some places
that offer their own analytic platforms to
measure your social media karma. But
what should these measures be about?
Let’s look at the five fundamental measures that will serve as quick-wins to analyze your social media karma.
Measure 1: The “Who” – Who is the
core group of your audience base?
Getting a pulse of your audience and
the crowd that comes looking for you is
always the key. Instead of shooting in the
w w w. i n f o r m s . o r g