Source: A.T. Kearney analysis
make better decisions – encapsulates
these analytical techniques, applicable
at all stages of a company’s operations,
to help improve overall profitability given
particular business objectives and constraints. In turn, a variety of user-friendly
visualization tools and techniques can
help management focus on their most
important key performance indicators
(KPIs).
This article explores some of the
most common applications for analytical
and visualization techniques and highlights the benefits that can be achieved.
THE POWER OF OPTIMAL DECISIONS
Analytical techniques allow us to understand and stimulate demand, develop
A NA L Y T I C S
an efficient production plan, effectively
source and allocate production resources, and lower distribution costs. Across
all industries, many companies are excelling at applying these techniques,
recognizing them as necessary to maintain a competitive advantage. Analytics
can have a sizable impact across all areas of operations (see Figure 1).
SALES AND MARKETING
Demand forecasting. Being customer-oriented and demand-driven
are modern business prerequisites.
Although demand sensing and predicting future behavior are crucial activities
that directly influence sales, required
inventory levels and customer service,
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