C O N T E N T S
DRIVING BETTER BUSINESS DECISIONS
JULY/AUGUST 2014
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‘IT’S THEIR TIME TO SHINE’
By Peter Horner
Job prospects for data scientists and elite analytics professionals
have never been better – and the future is even brighter.
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ANALYTICS TRANSFORMS A ‘DINOSAUR’
By Brenda Dietrich, Emily Plachy and Maureen Norton
The story of how industry giant IBM not only survived but
thrived by realizing business value from big data.
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WHY DO ANALYTICS PROJECTS FAIL?
By Haluk Demirkan and Bulent Dal
Not just another IT project: Key considerations for deep analytics
on big data, learning and insights.
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REAL-TIME TEXT ANALYTICS
By Aveek Mukhopadhyay and Roger Barga
How a cloud-based analytical engine yields instant insight using
unstructured social media data.
THE FUTURE OF FORECASTING
By Jack Yurkiewicz
Making predictions from hard and fast data: Biennial survey
of popular software for analytics professionals.
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A N A LY T I C S - M A G A Z I N E . O R G
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