Analytics Magazine Analytics Magazine, July/August 2014 | Page 25

for consumers. In essence this was the promise of the personal health record, or PHR, a promise that rose to the peak of inflated expectation a few years back and then fell to the trough of disillusionment quite quickly [2]. But with Apple’s foray into the space, this time it could be different. The key promise, however, is the fusion of data from multiple sources and use of analytics to generate user-facing insights. The latter, however, is not there yet. In my last column I argued that the true empowerment of the patient consumer is waiting on the data fusion and analytics to become mainstream. Consumers do not want just a data repository like a PHR. They want actionable information that PHR does not provide. Apple’s announcemen [