think about the search engine. Being
human, we are conditioned to love the
chance to get something for nothing,
and we have gratefully grabbed at it with
both hands.
• However, the value that technology
grants us is not actually free. In
exchange, we tacitly give up information
about ourselves, which is then stored
as data.
• Thanks largely to analytics
professionals, this data is then pooled
and analyzed to create a variety of
commercial opportunities that would not
otherwise exist.
• This commercial wealth confers
extraordinary power upon those who
own the technologies that capture and
analyze this data (Lanier calls them
“Siren Servers”).
• This power in turn enables the
owners of the Siren Servers to have a
huge impact on the society that we live
in, including employment, government,
culture and ideas.
• Taken to their logical conclusions,
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