Analytics Magazine Analytics Magazine, July/August 2014 | Page 15

think about the search engine. Being human, we are conditioned to love the chance to get something for nothing, and we have gratefully grabbed at it with both hands. • However, the value that technology grants us is not actually free. In exchange, we tacitly give up information about ourselves, which is then stored as data. • Thanks largely to analytics professionals, this data is then pooled and analyzed to create a variety of commercial opportunities that would not otherwise exist. • This commercial wealth confers extraordinary power upon those who own the technologies that capture and analyze this data (Lanier calls them “Siren Servers”). • This power in turn enables the owners of the Siren Servers to have a huge impact on the society that we live in, including employment, government, culture and ideas. • Taken to their logical conclusions, video learning center Your one-stop shop to view top presentations from key INFORMS meetings NOW ONLINE! 2014 Edelman Presentations 2013 Analytics Conference and Annual Meeting 2012 Analytics Conference and Annual Meeting 2011 Analytics Conference and Annual Meeting 2010 Practice Conference and Annual Meeting 2009 Annual Meeting Your latest member benefit lets you learn from the best on your schedule. http://livewebcast.net/INFORMS_Video_Learning_Center A NA L Y T I C S J U LY / A U G U S T 2 014 | 15