ANALY TIC S & H E A LT H CA R E
Population health
management and
medication adherence
BY RAJIB GHOSH
I
In my last article I highlighted opportunities for health
analytics entrepreneurs in
the field of radiology services and revenue cycle management. This
article focuses on two more opportunities, which are also part of the Centers for
Medicare & Medicaid Services’ (CMS) reportable quality measures for provider organizations: managing population health
and medication adherence. Some healthcare organizations have already achieved
early success using analytics, but many
have yet to adopt it. During the next three
to five years, I predict we will see increased adoption of analytics in these two
areas, driven by the need of compliance
and the search for profitability.
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A N A LY T I C S - M A G A Z I N E . O R G
HEALTHCARE’S MICROECONOMICS
PROBLEM
The Federal Health Insurance Exchange (Healthcare.gov) is at the center of an ongoing controversy – website
glitches, broken promises, customer dissatisfaction and general skepticism about
the Affordable Care Act (ACA). While we
can argue on both sides, the opening of
the marketplace to allow consumers to
buy their own insurance after comparing plans is surely a paradigm shift in the
healthcare industry. However, the bigger
question is, what’s next?
According to White House officials,
the overarching goal of the ACA is to enroll more than 10 percent of the country’s
population who are currently uninsured
W W W. I N F O R M S . O R G