supporting this goal. Doing so tells employees that this organization cares about
career advancement, continuing education, professional development and the
ongoing learning required to maintain
certification. As difficult as it is to attract
good employees it can be equally hard
to retain them, especially when demand
outstrips supply. Since analytics professionals are knowledge workers they appreciate firms that share that value of
knowledge and are willing to ensure they
continue to acquire it.
SOME USEFUL TERMS
To use certification appropriately it is
important to clarify a few terms that are often used interchangeably but actually have
specific meanings. A credential is a broad,
umbrella term for recognition of having met
a defined set of standards. Two common
types of credentials are licenses and certifications. Licenses are mandatory credentials issued by states while certifications
are voluntary credentials offered by professional organizations, such as INFORMS
and its CAP program. One concern borne
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