Analytics Magazine Analytics Magazine, January/February 2014 | Page 47

supporting this goal. Doing so tells employees that this organization cares about career advancement, continuing education, professional development and the ongoing learning required to maintain certification. As difficult as it is to attract good employees it can be equally hard to retain them, especially when demand outstrips supply. Since analytics professionals are knowledge workers they appreciate firms that share that value of knowledge and are willing to ensure they continue to acquire it. SOME USEFUL TERMS To use certification appropriately it is important to clarify a few terms that are often used interchangeably but actually have specific meanings. A credential is a broad, umbrella term for recognition of having met a defined set of standards. Two common types of credentials are licenses and certifications. Licenses are mandatory credentials issued by states while certifications are voluntary credentials offered by professional organizations, such as INFORMS and its CAP program. One concern borne Attention Companies Who Hire Analytics Professionals Reserve your space now for the industry’s premier, professional job fair! Analytics Connect Brought to you by Analytics Magazine INFORMS CONFERENCE ON USINESS ANALYTICS & PERATIONS RESEARCH Applying Science to the Art of Business March 30–April 1, 2014 |      CAREER CENTER The Westin Boston Waterfront | Boston, Massachusetts Find the seasoned professionals you need – over 800 analytics professionals expected Provide your recruitment materials in a casual setting Arrange discreet on-site meetings in private booths Enjoy discounted combination pricing with the fall Annual Meeting Job Fair Enhance your visibility with an ad in Analytics or OR/MS Today Questions? [email protected] or call (800) 4-INFORMs A NA L Y T I C S J A N U A R Y / F E B R U A R Y 2 014 | 47