Analytics Magazine Analytics Magazine, January/February 2014 | Page 46

CAP UPDAT E CERTIFICATION SETS EMPLOYEES APART Besides demonstrating the recipient’s ability to apply their knowledge and skills to comprehend and analyze a real-life situation or issue, conduct an analysis and make a recommendation to the decision-maker, a certification such as CAP establishes the confidence and credibility of the people who are hired (i.e., right person for the right job). Most hiring managers and supervisors will agree that the ideal employee is much more than just an experienced worker. In particular, she is a dedicated professional with the right attitude as well. Good indicators of attitude include someone who is adaptable and willing to learn new skills, as well as someone who possesses the drive and confidence to demonstrate it, such as earning a relevant certification. An individual who has chosen to invest time, money and effort to prepare for and achieve certification demonstrates dedication beyond any doubt. Because the CAP certification requires completion of professional development units (PDUs) to maintain the certification, it is also an indication that an individual is keeping upto-date with developments taking place in the ever-changing analytics industry. This is certainly a quality that all managers look for in their potential employees. 46 | A N A LY T I C S - M A G A