Uses qualitative, quantitative, multivariate and modeling techniques and approaches to evaluate
sustainability and CSR data
It is true that CSR initiatives bring a variety of advantages to business, from increased awareness to alliance with
community causes, health and safety and further definition of your brand while benefiting society. But in order to
continually improve returns, campaigns need to be analyzed from a social media perspective. In the age of the
internet and social media, external stakeholders can closely monitor business activities and quickly mobilize
local, national and international campaigns as well.
Therefore, companies need to constantly monitor how they are perceived by the external world. To address this
need, CSR media analytics applies the cutting-edge “Big Data” framework to track public discussions on online
media outlets, blogs, Facebook, Twitter and other sources to analyze CSR trends, issues, sentiment and public
opinion at the corporate or site level. The CSR intelligence distilled from these online sources contributes to the
company’s CSR strategy and investment decisions. Sometimes, companies are not aware of the priorities of their
stakeholders; and at other times external stakeholders are not fully aware of the good work of companies. It is
important to reconcile such information divergence. CSR media analytics service helps companies to bridge this
important information gap on CSR issues.
GIIRS (pronounced "gears," stands for Global Impact Investing Rating System) is a comprehensive and
transparent system for assessing the social and environmental impact of developed and emerging market
companies. In five years GIIRS aims to provide Impact Ratings for more than 2,500 companies and over 350
funds, and to provide over 150 institutional and high net worth investors with the ability to benchmark social and
environmental impact for the first time the same way financial performance is benchmarked today.
We are at the right stage in India to pull up our socks and gear ourselves to successful sustainability initiatives.
But that cannot happen without Data Analytics.
Analytics Brio 5