Analytics Brio April 2014 | Page 5

Compete not only to be the best in the world, but best for the world Mainak Sen [email protected] Corporate Social Responsibility (CSR) initiatives are slowly moving to the top of many executives’ to-do lists. In a survey conducted by MIT Sloan Management Review, two-thirds of executives said being competitive in today’s marketplace requires sustainability, and 70 percent said sustainability is now a permanent goal in their companies’ agendas. For driving sustainability through process efficiencies–and truly impact the so-called triple bottom line of people, planet and profit–these initiatives