AMZ One Step How_to_sell_on_Amazon_in_2019_(FBA_Private_Label) | Page 6

How to sell on Amazon in 2019 (FBA Private Label) - AMZ One Step
calculate the speed with which the product receives reviews, it’ll be easier to predict the
growth in the product popularity. If the speed of reviews received on the particular
product is high, then you’ll have to plan your launch accordingly.
And by the time your product gets to the FBA, your competitors may have collected
hundreds of reviews which can get difficult to complete with. So it’s better to start with
low competition, and gradually progress with the demand of your product.
2. Quality of Reviews: A product can have both positive and negative reviews, as there are
customers of all kinds. No product is destined to receive either completely good or bad
feedback. Hence, the quality of reviews matters when measuring competition. If you see
a product making sales despite having bad reviews, then it becomes a golden opportunity
for you to grab.
The best way is to improvise and launch the product, so as to maintain the reliability of
your worth as a reseller. Even if your competitor has high reviews, you can still launch
your product with a slightly lower price. Once you gain popularity, the price is all yours
to alter.
3. Number of Reviews: Remember, figures are the governors of the business world,
whether concerned with the part of the seller or buyer. People are drawn by numbers, and
apart from the price, the number of reviews also attract customers, If a product is of
decent quality and has managed to procure a high number of reviews, it is safer for you to
not pursue that product. You don’t want to end the game before the competition even
begins.
4. Age of Listing: Keeping track of the consistency of a product is very necessary. You
must check the date when the competitor listings were first available on Amazon. It is not
wise to jump on any product that has recently been launched. You can’t predict what’s
going to become of the ratings as the product gets older and reaches its customers.
Sometimes, sellers also use launch services to rank first on the search page, so looking
for a consistent sales history is a must.
5. Market Depth: Monopoly in the sellers of the same product is a dangerous thing, which
you must avoid. Find out how many sellers are making a good amount of money from the
product. If there are a few number of sellers on one product, and all of them are making
decent sales, then it is safe for you to enter the market. However, if only one out of all the
sellers is making money, then it is a zone you must not enter.
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