AMZ One Step How_to_sell_on_Amazon_in_2019_(FBA_Private_Label) | Page 23

How to sell on Amazon in 2019 (FBA Private Label) - AMZ One Step
You should include as many as possible relevant to your product. Do not include non relevant
keywords because you may lose money or increase ACoS.
Launch your Product
At the start of your journey as an Amazon FBA seller, you will not have any reviews or ratings
and zero sales. When the product listing goes live try and find your product. It will be hard. It
will be even harder for the customer. And even if they stumble upon it, there is no reason for
them to buy it since there are no reviews.
Ask friends and relatives to search and buy it from Amazon and leave a review. Do not share
with them the link but have them search for your product instead. They have to buy it at full
price so that there is no problem with incentivized reviews. Moreover, other customers will see it
as a Verified Purchase if it is sold at full price.
Also, sign up for Amazon Affiliates and on every product page include an affiliate link. After
you receive at least two to five reviews turn on PPC. If this is the first time, you are running
sponsored ads research keywords using a tool such as AMA Keyword Generator. Set up a
campaign with 50 to 70 keywords and let it run for two weeks. Use the report to find which
keywords are profitable. Changing keywords in Amazon listing causes it to jump almost
immediately.
Check for it in the following way –
·
Type in a keyword and find where you rank for that.
·
Add the keyword to the title and features.
·
Do the same search again and find how many places your item has moved up.
With some experimentation and few good reviews, your product will begin to climb towards
page 1 of Amazon.
Conclusion
We have laid out the key steps to selling on Amazon FBA. It is mostly a process of learning by
trial and error. The very first product you launch will probably not make you a millionaire
overnight. But after trying a few times with different products, manufacturers, and promotional
campaigns, you will develop an instinct about what works and what doesn’t. Needless to say, the
importance of practical experience is paramount because at the end of the day, selling on
Amazon is retailing and requires a lot of techniques and know-how.
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