AMZ One Step How_to_sell_on_Amazon_in_2019_(FBA_Private_Label) | Page 22

How to sell on Amazon in 2019 (FBA Private Label) - AMZ One Step
3. Product ranking.
Brand awareness may need a lot of budget because you want to ensure that people recognize
your brand and buy your products in future. In this campaign strategy, you will be running
advertisements regardless of your sales position. You should devise a budget for daily
expenditure, but advisably spend between $100-$500 per day.
If you are looking to get more sales out of your campaign, then you should optimize your listing
and watch all your keywords performance every week. Also,try to keep your ACoS below 20%.
Follow the aforementioned PPC optimizing steps, and I can assure that you will get good sales at
a low cost. Figuratively, $20-$50 per day are enough for this campaign.
If your goal is to rank your product on the top page, then you need to optimize your listing and
spend between $80-$100 a day.
These numbers are estimated for a competitive niche, hence it is not necessary to spend this
much on your campaigns.
What are negative keywords?
Negative keywords are used to prevent showing your ad when those keywords are searched.
FAQs
When do you start PPC Campaigns?
I would start PPC as soon as listing is optimized but for better ACoS results you can start after
getting few reviews.
When do you stop PPC?
I never stop PPC. I just reduce my budget and bids.
How many keywords should I include?
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