AMZ One Step How_to_sell_on_Amazon_in_2019_(FBA_Private_Label) | Page 15
How to sell on Amazon in 2019 (FBA Private Label) - AMZ One Step
reasonable option. FBA Label Service means Amazon puts a sticker on the items to be sold on
your behalf. If you wish to keep margins higher, you may choose to print your own stickers.
Optimizing Product Listings
There are six aspects to a product listing on Amazon. These include –
Product Name or Title: Product titles have a 250 character limit. Make sure you use this to
put in as much information as possible.
Product Image: For each product, you can add 9 images. Make sure that the photos are at
least 1000 x 500 pixels. If possible have the images taken in high resolution by professional
photographers. This allows potential customers to zoom in and check what they are really
buying. Make sure you include images from different angles.
Product Features: Approach writing features from a customer’s point of view. What would
he or she like to know or read about your product? It is essential to add value to your product
through its features. Ensure that the most important features are on top of the list.
Product Description: There is a 2000 character limit on product description. Keep the
sentences short with no more than 15 – 20 words and elaborate on the most important
features of your product. It is important to try and convince the customer that this is a product
they need so you have to be persuasive.
Product Reviews: Reviews are the best advertisement you can have. They provide peer to
peer feedback about how good (or bad) a product is. They make the product seem a
trustworthy investment. For a new seller getting good reviews can be tough but if you
maintain your quality and keep prices as low as possible then with time you are sure to get
great reviews.
Product Rating: The ratings along with reviews make your product a winner (or loser). If
your product consistently gets four or five stars, it is very satisfactory. If it always gets
between one and three stars review your product and its quality. Try and glean information
from the bad reviews about what went wrong.
AMZ One Step is highly recommended for a one stop solution to all your Amazon product
listing needs. From professional product photography, graphic designs, EBC, to PPC Campaigns
and content writing, AMZOneStep has got everything covered for you!
Fixing Amazon SEO: Improving Product Rankings and Increasing the Sales
14