American Motorcycle Dealer AMD 232 November 2018 | Page 56

Fehling: The well-known German accessories manufacturer offers dealers access to one of the
largest handlebar, engine guard, protection parts, luggage rack and related parts ranges in the
industry. The company specializes in anything that involves tube bending and designs and makes all
its own products in-house at its factory near Dortmund in Germany. Founded in 1945 as a specialist
metal-forming and processing engineer, the company specializes in motorcycle parts, currently
employs around 25 people and is still in the founder's family ownership; www.fehling.de
Beringer: The legendary French brakes manufacturer was founded in 1985 by Gilbert and Veronique
Beringer, and the company got its start with a range of wheels and fork arms for side cars. The
company’s entry into the brakes market came in 1990 with cast iron discs, followed by calipers soon
after. Selling into the automotive, race (including F1) and aeronautical markets, as well as most
sectors of the motorcycle market, including for Harleys, the company moved into new state-of-the-
art 1,500 sq m facilities in 2010 and spends 10 percent of annual turnover on R&D. The company’s
top end radial bracket mount and Aerotec direct-mount 6-piston calipers are widely regarded as
among the best in the industry; www.beringer-brakes.com
Magura: One of the oldest parts and accessory manufacturers in the industry in Europe (tracing its
roots back as far as 1893), in motorcycle terms its best known products are its radial master
cylinders and ergonomic HYMEC hydraulic clutch systems - now additionally available for selected
Sportster applications; www.magura.com
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AMERICAN MOTORCYCLE DEALER - NOVEMBER 2018