American Motorcycle Dealer AMD 232 November 2018 | Page 55

Motorsport Aftermarket Group: One of the world’s leading and largest manufacturers of
aftermarket products of all kinds, MAG has emerged from its September 2017 difficulties in better
shape than it has been since before the crash of 2008 changed our world forever. From Vance &
Hines exhausts, Kuryakyn accessories and Progressive Suspension shocks, the diverse offer also
includes Performance Machine brakes and wheels, RSD accessories and apparel, the popular Speed
& Strength program (a staple with a large number of authorized Harley dealers in the United States
who want to complement their Bar ‘n Shield product with some ‘Edge’), Mustang Seats, the fast
growing Burley Brand and more; www.maggroup.com
Triumph: It is a year ago now since news of the non-equity deal between Triumph and major KTM
shareholder Bajaj Auto emerged - a deal designed to pave the way for a whole new generation of
Triumph badged middleweights that Bajaj will sell in emerging markets. However, if anyone thinks
they won’t find their way into Europe and North America, think again, they will. At the time, the
joint statement between the two stated that “this new global partnership will enable Triumph to
significantly expand its global reach by entering new higher volume market segments, especially in
emerging markets across the world.” While the primary initial targets may well be the “emerging
markets”, the mid-displacement sector in the world’s mature markets is where the really interesting
action will be found in the next decade. That is the future battleground, and if Royal Enfield, Norton
and probably also BSA branded machines are going to be slugging it out with Harley, Indian and
others for the price-point sweet-spot at which millennials will engage, there is no way that Triumph
will allow itself, or that Bajaj would allow Triumph, to be left outside the party looking longingly at
the opportunities from afar; www.triumph.co.uk
www.AMDchampionship.com
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