American Motorcycle Dealer AMD 207 October 2016 | Page 16

The Speed Merchant to distribute EMD parts
designs in the United States
In a relationship that started out with
a design for a replacement primary for
the Triumph Bonneville, parts and
accessory designer and manufacturer
The Speed Merchant of California has
taken on domestic US distribution of
French manufacturer EMD’s (Esteves
Motorcycle Design) Harley and ‘metric’
parts designs, with EMD becoming a
distributor for The Speed Merchant in
Europe.
That primary was built to match the
design of Speed Merchant’s stator and
FXR primary and gear box cover

EMD and Speed Merchant collaboration - Triumph stator and sprocket cover

sprocket covers; a rocker cover
followed, and over time the
relationship between these two
emerging parts businesses deepened
to where it is today.
“Our relationship with Brandon and
Dan at The Speed Merchant had gone
so well in terms of parts design
collaborations and sales of
aftermarket parts for Triumph models
that when I started to look for
someone who could help us to further
build our aftermarket product sales in

the United States, especially our Harley
parts and accessory designs, The Speed
Merchant was the obvious choice,”
says Nico Esteves.
EMD are best known for their
contemporary take on the classic
ribbed and finned look that started on
primaries back in the ‘60s and ‘70s in
the hands of people like Robban’s in
Sweden and Randy Smith (of Custom
Cycle Engineering fame) in California.
EMD sells classically styled, high
quality cast parts that have done much

to help make the increasingly popular
“retro” look accessible to all riders.
The latest addition to the EMD line-up
is the program of primary and
transmission parts seen here for
the FXR.
www.thespeedmerchant.net
www.estmd.com

Drag Specialties dealers
headed to Indy in
February 2017
Drag Specialties and sister
company Parts Unlimited have
announced that they will stage
one rather than two dealer expo
events in the spring of 2017,
but that they are changing
things up a bit by heading to
Indianapolis.
Formerly the host city of the
annual Dealer Expo, the Lucas
Oil Stadium, adjacent to the
downtown Indianapolis
Convention Center, will stage
the Parts Unlimited and Drag
Specialties Spring NVP Product

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AMERICAN MOTORCYCLE DEALER - OCTOBER 2016

Expo on February 18-19, 2017.
This two-day show “is the
perfect time and place to start
the spring motorcycle season,”
according to Drag Specialties.
Meanwhile the company has
also confirmed the date for its
increasingly popular annual Fall
NVP Product Expo, which will
continue at its traditional
Monona Terrace Convention
Center, Madison, Wisconsin
venue, August 26-27, 2017.
www.dragspecialties.com

www.AMDchampionship.com