American Motorcycle Dealer AMD 207 October 2016 | Página 15

S & S adds to online media capacity

S & S Cycle of Viola, Wisconsin, has moved to strengthen its online marketing capabilities with the appointment of Savannah Rose in the newly expanded position of Social Media Coordinator. Savannah is an avid rider, not afraid to wrench and a“ market leader in the evolving digital media environment.” In addition to being well versed in digital media channels, with diverse skills and experience, she has experience in the next generation style events that now populate the annual events calendar – events such as Born Free, Chopperfest and others.
S & S Vice President David Zemla describes Savannah as a“ market savvy media authority who understands the social as well as the marketing aspects and is versed in leveraging both, and we look forward to her unique take on consumer facing media.” Savannah Rose relocated from California and is currently adding to her Sportster collection while traveling with the S & S team, and can generally“ be found where the action is, with camera in hand.”
www. sscycle. com

Photo by Michael Lichter More Harley layoffs

Harley-Davidson has confirmed more layoffs – affecting some 200 employees during its third quarter. Union sources said many of the layoffs will take place at Harley’ s assembly plant in York, Pa., but that a handful will occur at the engine plant in Menomonee Falls, where the company employs approximately 1,000 people, and there will be approximately 35 layoffs at the plant in Tomahawk. Some 117 of the layoffs will occur at the York plant, in Springettsbury Township, Pa., that employs approximately 950 members of the International Association of Machinists and Aerospace Workers Local 75. For Harley, spokeswoman Maripat Blankenheim said:“ The company continually reacts to industry and market changes to provide the best products and services to our customers. To that end, as we adjust our production plan to align with 2016 guidance, we are making the necessary changes to right-size the company.“ As a result, approximately 200 regular and casual union employees will be impacted across our U. S. plants. The majority of impacts are scheduled for the fourth quarter.”
AMERICAN MOTORCYCLE DEALER- OCTOBER 2016 15