American Motorcycle Dealer AMD 186 January 2015 | Page 8

Robert W. Baird & Co. Inc. is
an employee owned wealth
management, capital markets,
asset management and private
equity firm that was founded
in 1919 and is headquartered
in Milwaukee, Wisconsin. The
company says that it currently
has $105 billion in client
assets.

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out non-current inventory.
Dealers report that the consumer
financing environment remains
stable, with 57 percent reporting no
change, though nearly one in four told
Baird that it has been more difficult in
the period concerned.
Baird recently established a HarleyDavidson dealer sentiment index,
capturing both current and longer
term (3-5 year) dealer perspectives.
Additionally, Baird asked dealers to
evaluate Harley-Davidson based on
the company's level of innovation and
return on investment.
Both current dealer sentiment (54
versus 66) and 3-5 year sentiment (60
versus 73) declined on a year-overyear basis – likely attributable t