American Motorcycle Dealer AMD 186 January 2015 | Page 7

Midwest adds to Ultima program for 2015
MIDWEST Motorcycle Supply say that
their 2015 catalog gives dealers
access to "all the essentials that
matter most, at a frugal price."
In addition to parts and accessories
from third party vendors it details the
firm's own proprietary Ultima product
range, including the Ultima engine
family that "shows up in world class
custom bike competitions" and gets
"rigorously campaigned in 6,000
pound sled pulls by Iron Horse
Racing."
Available in a multitude of
displacements from 100 to 140 c.i.
and finishes like Diamond Cut, Black
Gem and polished and black
powdercoated, Midwest say they are

"truly Beauty meets the
Beast."
"All our drivetrain
products like our Ultima
3.35” and 2” belt
drives
and
transmissions are
rugged, long lasting
units available for Evo
Softail and Twin Cam
and Evo Dynas. The
range
includes
complete drive train
packages with options such
as Ultima 6 RSD or LSD transmissions,
powerful ThunderFire starter motors
and ThunderVolt AGM batteries."
New for this year are the Black

Series Ultima belt
drives. As well as the
“Street” and “Drag”
versions of their 3.35”
open belt drives, the
Black Series also
includes the 2” open
belt drive for Evos and Twin Cams as
well as Baggers, FLT, FLH and FXR.
The T-VO single cam replacement
engine for Twin Cam “A” Series rubber

mount engines will be introduced at
the V-Twin Expo in Cincinnati, with a
planned Spring release.
This year’s Midwest 2015 catalog
cover features a Jeff Nicklus Signature
Series bike from Desperado
Motorcycles.
www.ultimaproducts.com

New packaging and lower price for Cruise-Mate

CRUISE-MATE Inc., the
manufacturer of Cruise-Mate
Motorcycle Throttle Cruise
Assist, which it describes as a

poor man’s cruise control, has
reduced prices by an average of
17 percent and reconfigured its
packaging for 2015.
Previously Cruise-Mate included
an installation jig in every retail
package, adding to cost and
subsequently the MSRP of the
product. Now the new

packaging offers the installation
jig as an option. Shops can
purchase multiple Cruise-Mates
and a single installation jig,
which can be used repeatedly.
This allows shops which offer a
fitting service to retail the
Cruise-Mate at a lower price,
potentially increasing sales.

Cruise-Mate replaces the
original equipment star wheel
throttle lock, which comes as
standard equipment on all
Harley-Davidson motorcycles
without electronic cruise
control.
www.mycruisemate.com