Alma Emprendedora Alma Emprendedora Issue 003 2014 | Page 19

#3
Review and Optimize
Just like brands, our careers are in
constant change. We need to evolve
to adapt for new opportunities, keep
strengthening our brand, and set new
and bigger goals. Marketing strategy
is not done once and you are set. It's
an on-going process. Just as
marketing a product, in order to
assess whats the best next step, we
need to have a thorough
understanding of who we are in a
given moment. Knowing ourselves,
staying focused on our goals and
striving to be better are essential to
knowing how to move forward.

Tap into experts that can motivate
you to be better and which you can
learn from. First think about what you
want to learn and then figure out the
best person to inspire you. It could be
a boss, a parent, a mentor, a
colleague, a professor or a
successful entrepreneur you can
follow on Twitter, read his/her books
or subscribe to his/her blog. It could
also be a business consultant or
career coach that breaks goals into
smaller action items and provides you
with focus and accountability.
Ultimately, the goal is to make a
living from mixing your skills, strengths
and passions, thus creating a
purposeful career that you feel happy
to share with the world.

Pónlo en Práctica

Si aún necesitas ayuda
poniéndolo en práctica, contacta a
nuestra columnista y
experta en la materia:

Anllelic Lozada, M.S.
Personal Branding & Career Coach

ALMA EMPRENDERORA 20