Alma Emprendedora Alma Emprendedora Issue 003 2014 | Page 18

brand everyday, you know it or not. Taking control of your brand puts you in the driver's seat of your career and lets employers, colleagues and clients have a clear idea of who you are and what value you provide. With some effort, free social tools like Twitter, Facebook, Pinterest, Instagram and LinkedIn have the potential of promoting your accomplishments and expertise to a wide audience. If you are in the creative field, make sure your work samples are in a SEO-friendly website and in public sharing sites like Slideshare.net. If you want brands to hire you, create a media kit and send to communications agencies and media properties. Make sure all your online branding touch points are up-to-date and match your resume, portfolio and business cards. #2 Create Content In order to connect with their target audience in a more relevant and meaningful way, marketers are not only relying on traditional advertising and public relations, but they are taking control of their brands by also becoming content creators 19 ALMA EMPRENDERORA themselves. You can too use content marketing to build credibility to position yourself as an expert. The more content you put out there, the stronger your reputation becomes. Choose a topic you know well, pinpoint the audience that will benefit the most from it and choose the right channel to distribute it. If you are a good writer, get your expert articles published in industry publications or get quoted in articles by adding yourself in the free media-expert service, ExpertLatinos.com. You can also blog regularly for established online sites, like The Huffington Post, by sending an excellent written blog post and sending over to [email protected] to be considered. If you are a great speaker, start a Youtube channel or submit speaker submissions at industry conferences. If your career is being a content creator, submit yourself to the Hispanic Influencer Marketing agency, AzucarCommunications.com, to be matched with brands that are willing to pay for your content. Whichever content tactic you choose, be consistent, distribute to your network and strive for quality.