Alma Emprendedora Alma Emprendedora Issue 002 2014 | Page 21

Hispanic Homeownership Report,
Hispanics continue to lead the surge in
U.S. homeownership and accounted
51% of the total net increase of owner
households.
The number of Hispanic
homeowners grew from 4.24 million in
2000 to 6.69 million in 2012, a
remarkable increase of 58 percent at
a time when the rest of the U.S.
population saw a net increase of only
5 percent. Over one million Hispanic
households were formed in 2012,
compared to a decrease of 704,000 in
non-Hispanic White households.

The Key T
akeaways:
Say yes to targeting Latinos as
homebuyers and say Sí to passionate
and aspirational messages in your
communication and marketing
campaigns. Taught their desire to
succeed and sense of
accomplishment in our new homeland
and you could close a deal faster than
you think.

Surveys show Latinos remain
passionate about homeownership.
Fifty-six percent of Hispanics said that
a major reason to buy a home was
because it represents a symbol of
success or achievement, compared to
only 32 percent of all Americans.

“The number of Hispanic

homeowners grew from 4.24

million in 2000 to 6.69 million in
2012, a remarkable increase of 58

percent at a time when the rest

of the U.S. population saw a net
increase of only 5 percent.”

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