Alma Emprendedora Alma Emprendedora Issue 002 2014 | Page 20

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Business
Opportunity:
T
argeting Latinos as Homebuyers
By Natacha Ginocchio

Whether you are a real state agent
or just someone who likes to invest
their money buying properties to resale
or rent, we have great news for you.
Targeting Latinos as homebuyers is

“A major reason to buy a

home was because it represents
a symbol of success or
achievement.”

21 ALMA EMPRENDERORA

and will continue to be a great
business opportunity for years to come.
Realizing the impact the Latino
population will have on real estate in
the future is crucial, and we’re here to
show you the naked facts.

The Facts:
According to the National
Association of Hispanic Real Estate
Professionals’ latest study, State of