All Things Real Estate Newspaper Issue 5 Volume 4 | Page 12
southwest
Address
*Build Relationships (and Gain Sales)
Through Email, Continued from page 5
Bdr Bth
Price
HOUSES
MyCommunity Mortgage.
The more you show you understand your
customer, the more likely they’re going
engage with you. The more interactions
you have, the easier it is to turn your prospect into a loyal, returning consumer.
2310 SW DOLPH CT
2
1
$239,000
4939 SW VACUNA ST
3
1.1
$299,900
6230 SW 45TH AVE
3
2
$324,950
7137 SW 52ND AVE
3
1
$349,000
A personal tone:
People respond better when you write
to them like they’re people. Use personal pronouns, like “you” and “me” (not
“they”). Skip the formal speak (unless,
of course your market caters to the more
formal approach). Write to your recipients like they're walk-in-customers.
3505 SW MARQUAM HILL
3
2
$374,500
9765 SW WASHINGTON ST
3
2.1
$384,500
7480 SW 49TH CT
4
2.1
$399,000
9585 SW SPRING CREST DR 3
2.1
$399,900
6675 SW RALEIGHVIEW CT
4
2.1
$409,900
5514 SW SEYMOUR CT
4
3
$449,000
1005 SW DELMONT AVE
4
3
$464,500
4389 SW WASHOUGA AVE
4
3
$470,000
9940 SW TERWILLIGER BLVD 4
2.1
$475,000
3535 SW 98TH AVE
2.1
$479,900
4
6417 SW FLOWER ST
4
2.1
$489,000
5641 SW KRUSE RIDGE DR
4
2.1
$498,500
2810 SW RALEIGHVIEW DR
5
3
$499,000
9855 SW LANCASTER RD
4
2
$499,000
7175 SW BENZ PARK DR
4
3
$515,000
8305 SW 30TH AVE
3
2
$530,000
5722 SW GARDEN HOME
4
2
$539,000
7311 SW LA VIEW DR
3
3
$539,900
5530 SW WILBARD ST
4
2.1
$549,900
5824 SW TEXAS ST
4
2
$585,000
170 SW 68TH AVE
4
2.1
$649,900
755 SW SPRING LN
4
3
$679,000
8455 SW RIDGEWAY DR
5
3.1
$695,000
601 SW ARBORETUM CIR
3
3.1
$699,000
5635 SW WINDSOR CT
5
3.1
$725,000
4112 SW CONDOR AVE
$769,000
5
4.1
3342 SW FAIRMOUNT BLVD 3
2.1
$800,000
3211 SW SCHOLLS FERRY CT 4
4.1
$869,000
4632 SW 18TH PL
4
3.1
$909,000
2944 SW SCHOLLS FERRY RD 6
4.1
$960,000
7114 SW BRIER PL
5
3.2 $1,000,000
732 SW CASTLE RIDGE LN
4
3.1 $1,075,000
11393 SW RIVERWOOD RD 6
4.1 $1,299,000
2. Be Sure to Keep in Touch
Once someone is compelled enough to
give you their email, it’s in your best interest to keep that relationship going. Keep
in touch by sending out regular newsletters or blog posts, bi-weekly newsletters,
interactive surveys, or sales and event
notices.
for down payment
Call today for details!
Timm Ready MLO-138444
Sr. Mortgage Banker
4949 Meadows Road, Ste. 150
Lake Oswego, OR 97035
Phone: 503-699-5626, Ext. 4961
[email protected]
www.pacresmortgage.com
Credit on approval. Terms subject to change without notice. Not a commitment to lend. NMLS-1477/WA-CL 1477.www.nmlsconsumeraccess.org
Follow us: pinterest.com/atrenewspaper
Email automation campaigns are also a
must, as one of the best ways to send out
pertinent messages, promote a marketing
campaigns, or just keep your business top
of mind for a particular time frame.
3. Show You’re Human to Gain Trust
When you’re sending mass emails use
your name (or your sales lead name, or
your CEO name) in the ‘from’ line of your
email. If your names aren’t recognizable,
use your company name too. The point
here is to increase the trust level from
your recipients. You need to get your
email opened, and people trust people
more than just a faceless company. The
power of seeing someone’s face goes a
long way in marketing, so include your
headshot in your email ‘from’ line. Seeing
someone’s face landing in your inbox on a
regular basis breeds familiarity.
1929 SW PALATINE HILL RD
5
3.3 $1,325,000
5535 SW HEWETT BLVD
4
3.1 $1,690,000
4072 SW LOWELL LN
4
4.1 $1,950,000
4343 SW FAIRVIEW BLVD
4
4.2 $1,995,000
211 SW 105TH TER
4
3
$419,950
• Is your subject line making an offer too
good to be true?
8235 SW LEAHY RD
4
3
$524,900
• Is your email copy lacking the offer?
2705 SW SPRING GARDEN
2
1
$124,698
• Does your landing page show absurdly
different visuals from your email?
7526 SW BARNES RD A
1
Teacup chandelier
CONDOS
1
$129,900
4880 SW SCHOLLS FERRY#20 2
1.1
$184,900
5150 SW LANDING DR #101 1
1
$205,000
7315 SW BVTN HLSDL #104 3
2
1
$234,900
3601 SW RIVER PKWY #325 0
1
$235,000
3601 SW RIVER PKWY #1902 0
1
$244,900
3601 SW RIVER PKWY #405 1
1
$334,900
4646 SW CONDOR AVE #4 2
2.1
$379,900
3601 SW RIVER PKWY #1300 2
1
$399,000
1630 SW 58TH AVE
3
2.1
$409,900
841 SW GAINES ST #1412
2
2.1 $1,035,000
3601 SW RIVER PKWY #2903 2
2.1 $1,495,000
• How about your CTA? Is your email’s
“ask” disappointedly different than your
landing page request?
$219,000
3601 SW RIVER PKWY #1302 0
Pay attention to the flow of your message.
and ask yourself these questions:
12 | allthingsrealestatepdx.com
Building customer relationships is the key
to increasing your sales. Email has proven
an effective method to nurture your leads.
Do email marketing well, and you’ll get
results.
By James at Wispond
For the full article,
visit blog.wishpond.com
Above: DIY dog sweater
Below: Beautiful hanging porch
beds at livinglocurto.com
Cupcake liners keep bugs out of your drink