Alistair Redhouse Lakesmere Close, Marketing Report | Page 6

LOCAL RESIDENTIAL HOUSING MARKET It is apparent from our day to day business that following the house price crash, there has been a sustained return to growth since the start of 2013. In August, we saw a supply and demand crisis pushing up prices in the area. Since the early autumn, that upward pressure has subsided to a more calm and controlled upward trend. The Kidlington market remains hungry for smaller, more affordable starter properties. As we progress into 2014, the government’s Help To Buy scheme (if implemented) will increase movement at the lower end of the market; directly effecting the target market as the units will appeal to the first time buyer market. We feel that the obvious benefits of a new home will give Lakesmere Close the edge over its second hand competition and this will be reflected in the proposed price ?((