4. Behind the “We”
When
we
say
“us”,
what
is
actually
meant
is
“me”!
My
name
is
Jacqueline
Hurley.
I
live
in
South
West
France
where
I
run
my
own
niche
savonnerie
in
the
medieval
landscape
of
Caylus,
a
village
da3ng
back
to
the
9th
century.
I
don’t
employ
anyone
(except
from
3me
to
3me,
the
help
of
my
long
suffering
husband).
It’s
me
that
makes
the
soap
using
the
cold-‐process
method.
It’s
me
that
quality
assures
each
soap
loaf
before
I
hand-‐cut
the
loaf
into
12-‐15
bars.
It’s
me
that
hand
polishes
and
finishes
each
soap
bar
before
embellishing
every
single
bar
of
wholesome
goodness
with
my
gold
mo3ve
that
I
hand
stamp
onto
every
single
bar.
And
as
for
all
my
other
products,
I
can
guarantee
you
that
it’s
me
that
hand-‐creates
and
produces
them
including
all
the
product
labeling
and
packaging
So,
why
am
I
telling
you
this?
As
an
entrepreneur,
I
like
to
know
a
li>le
about
the
people
I
am
doing
business
with,
what
their
value
and
mo3ves
are,
how
their
passions
drive
their
crea3vity
and
much
more.
By
explaining
a
li>le
about
“me”
,
I
am
hoping
that
you
get
the
sense
that
I
am
passionate,
dedicated
and
caring
about
producing
products
that
are
not
only
100%
powered
by
nature,
created
by
our
family
for
yours,
wherever
you
are.
5. Soapy Stories
Inspired
by
the
local
french
landscape
of
dancing
sunflowers,
blooming
hedgerows
showcasing
stunning
wild
flowers
and
orchids,
medieval
rooUops
set
against
azure
blue
skies
and
a
heritage
da3ng
back
to
a
3me
of
Templar
Knights
and
Dragons,
so
are
our
products
are
created.
Scented
only
with
luxurious
pure
french
produced
essen3al
oils
or
high
quality
natural
fragrant
oils,
we
also
use
red
wines
from
local
Quercy
Rouergue
vineyards,
goat
milk
from
local
farms,
clays
from
the
surrounding
landscape,
honey
and
beeswax
derived
from
beehives
just
2
kilometers
away
and
natural
botanicals
from
local
producers
to
give
the
soap
that
extra
touch
of
luxury
and
Va
Va-‐Voom!
By
crea3ng
our
soap
using
the
cold-‐process
method
means
that
all
the
ingredients
combine
and
marry
together
at
extremely
low
temperatures
thus
retaining
all
the
wholesome
natural
goodness
of
the
base
oils,
bu>ers
and
essen3al
oils.
During
this
process
(known
as
saponifica3on),
large
quan33es
of
natural
glycerine
is
produced
due
to
the
breakdown
of
the
fa>y
acid
chains
found
within
the
base
plant
oils
and
bu>ers.
The
glycerine
remains
within
each
bar
of
soap
which
a>racts
moisture
from
the
air
into
the
skin
and/or
hair,
leaving
both
super
hydrated
and
healthy.
Our
base
recipe
contains
9
plant
oils
and
bu>ers
to
which
different
natural
ingredients
are
incorporated
resul3ng
in
a
different
soap
for
different
skin
or
hair
types.
For
example,
one
of
our
most
popular
soap
bars
includes
the
magical,
healing
NEEM
plant
oil
that
helps
reduce
and
calm
irritated
skin
like
psoriasis
and
flare
ups
such
as
acne.
To
boost
the
poten3al
healing
proper3es
of
NEEM,
we
add
goat
milk,
renown
throughout
3me
for
its
healing
powers
to
reduce
and
eradicate
eczema
for
example
and
marry
that
with
essen3al
oils
of
Tea
Tree
and
Lemon
that
results
in
a
Airmeith
-‐
Savonnerie
de
Caylus
(82),
14
Avenue
du
8
Mai
1945
82160
CAYLUS
France
SIRET
:828928044
00019
T:
+33
(0)5.63.26.09.20
E:
[email protected]
www.airmeithsavonnerie.fr
www.airmeithsavonnerie.co.uk