E
vent technology, regional and global industry trends and forecasts, case studies on techniques
to enhance pop culture, destinations and live events are among the topics at the AIME 2018
Knowledge Program.
Presented by industry leaders and local professionals, the program is designed to offer practical skills
and insights to benefit growth and understanding in the changing landscape.
“We are thrilled to host leading industry professionals, who can share their experiences, and offer
insights into current trends and changes expected to impact the MICE industry,” said Angela Sciacca,
project manager at AIME.
“Knowledge, connections and experiences, are the driving forces behind the program, which draws
on the expertise of presenters. With six sessions in total over the two days, attendees will have ample
opportunity to dive into the coming trends, and learn from industry stalwarts.”
As an expert in event trends and niche markets, Guy ‘Yug’ Blomberg, Global PAX content director at
ReedPOP, says there are opportunities for event organisers to break away from the norm.
“We’re all constantly looking for ways to make our events more exciting, unique, and engaging,”
he said. “How can you look at your show from a different angle, explore crazy opportunities while
mitigating risk, or connect with delegates, attendees, and suppliers in, credible and authentic ways?
We’re excited to share a behind-the-scenes look at ReedPOP at AIME 2018 that will hopefully
encourage, motivate, and inspire you.”
The Knowledge Program sessions include:
Peter Bliss, Business is Bliss – Mindfulness, Neuroscience and Human
Behaviour – and what do these have to do with Meetings & Events? –
Tuesday 20 February, 9:30am
Guy ‘Yug’ Blomberg, ReedPOP, Global PAX Content Director
, Jonathan Whyman, Event Manager and Laura Blagys,
Marketing Manager, ReedPOP – From comic cons to video
games – behind the scenes of ReedPOP, the world’s
biggest pop culture event organisers – Tuesday 20
February, 11.45am
Adeline Kang, Regional Strategic Sales and Account
Management APAC, American Express Meetings &
Events – 2018 Global meetings and events forecast
– Tuesday 20 February, 1.35pm
Caleb Bush, Managing Director, George P
Johnson, Michelle Crowley, Senior Director,
Global Strategy, PCMA, Jeremy Baker, Director
of Business Development, Meetings & Events,
Pan Pacific Hotels Group and Georgie Farmer,
Group Manager, Global Travel, Meetings & Events,
Microsoft Procurement – Professional Standards
in Business Event Management – Presented by
PCMA-ICESAP – Tuesday 20 February, 3:45pm
Mike Williams, Senior Partner, Gaining Edge –
What destinations are doing to Woo business
events – Wednesday 21 February, 9.30am
Vincent Mehta, Business Development Manager,
Cvent – Amplifying the power of live events –
Wednesday 21 February, 11.45am
Robyn Johnson, CEO, Meetings and Events Australia
and Dean Zabrieszach, Chief Executive Officer, HMI
Technologies, Michael Walsh, Director of Strategy and
Innovation, Melbourne Convention and Exhibition Centre
and Jo-Anne Kelleway, Chief Executive Officer, Info Salons
Group for the International Transport Systems Congress –
The Way We Live: Technology and Events – Wednesday 21
February, 1.35pm
For more information visit here.
KNOWLEDGE
IS POWER
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