AH Academy Training Prospectus 2016/17 v2 Volume 2 | Page 8

STAR Leaders

Marketing and Managing Stakeholder Relationships
Duration: Three hours
Pre-course work: Yes – 20 mins
Overview:
In this workshop we’ll take a look at why
brand, stakeholders and marketing are
so important. What differentiates us
as a housing association? Why do our
stakeholders need to know? What can we
learn about our customers in order to
improve our service? How can we tailor our
services better to delight our customers?

Objectives:
zz Understand who AmicusHorizon
stakeholders are
zz Recall and use our brand strengths
zz Understand why marketing matters
zz Understand customer insight data and
how we might put knowledge into use
zz Understand customer segmentation
and what it means to AH.

What can companies such as Nivea and
Tesco teach a housing association? Come
along to find out!

Leading and Managing Through Change
Duration: One day
Pre-course work: Yes pre reading 20 to 30 minutes
Overview:
In this workshop you’ll explore why change
occurs and why it’s important to lead change
in today’s fast paced workplace. You’ll learn
the Kotter 8 step process, the principles
underlying them and how these link
practically to AH. You’ll put the theory into
practise using case studies and review some
tools to use with your team.

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Objectives:
Demonstrate understanding of:
zz Why change occurs and how
to tackle it effectively
zz The importance of change leadership
zz Kotter’s 8 step process and
how to put it into practise
zz Kotter’s dual operating system and
the principles underpinning it
zz Demonstrate practical application
for your role at AH.