only 1% of the tree nut collective. This has
tended to position the nut as a delicacy.
With huge expansion in available supply this
looks set to change. (Almonds represent 30%,
walnuts 21%, cashews 19%, pistachios 14%,
hazels 12%, pecans 3%, macadamias 1% and
brazils and pines less than 1% of the tree nut
basket.) This is strongly supported when viewed
alongside the multi-billion Dollar market
value of all tree nuts. For example, the 2017 /
2018 supply value (estimated as the tree nut
production per its unitary price, customs paid
upon arrival) in Europe alone was $42 million.
This is 36% up when compared over the last
ten years.
Growing from a relatively small base, the
challenge has been to garner enough industry
muscle to bring to the fore what makes
macadamias so special. Recent research
demonstrates that macadamias are, amongst
others:
• Highest levels of monounsaturated fat (the
good fat) of all nuts
• High in omega 7
• High in Palmitoleic Acid, well known to the
cosmetic industry, is an anti-ageing agent
• Beneficial to weight control and
endothelial function Outstanding within this is the market value
for macadamias specifically which is up 72%.
Expect to see more macadamias in milks,
butters, nut mix drinks, vegan cheeses and as
an ingredient in a host of other new products.
•
Help with insulin regulation, cholesterol
and cardiovascular health
“As trends like veganism, eating organic and
preserving the environ