Agri Kultuur August / Augustus 2018 | Page 42

Nuts for nuts: market value for macadamias up a whopping 72% N uts, and their health benefits, are widely understood. The 60% rise in global tree nut consumption is testament that people are eating more and more of them. In increasingly different ways as the food sector continues to innovate. Unique for their taste and health benefits, growth in demand for macadamias specifically has been outstanding. 112% more have been exported around the world over the last ten years. AgriKultuur |AgriCulture Annelle Whyte “With a better handle on the distinct qualities of macadamias, together with a collective consciousness from consumers and our customers, we have experienced burgeoning appetite in all markets around the globe. And this is exciting for our business,” shares Brian Loader, CEO, Green & Gold Macadamias. Green & Gold is Green Farms Nut Company’s marketing division.  Originating from north-eastern Australia and first commercialised in Hawaii, they represent 42