FOR MORE INFO
Once you know your audience and the information they ’ re looking for , dive in and start creating great content that positions you as the expert . Here ’ s how :
START BLOGGING AND NEVER STOP
Blogging works . Wordstream . com recently ran an experiment and increased their blogging from twice per week to over 10 posts per week . The result was a 300 % increase in traffic in just two months . Get EVERYONE at your company writing blogs and supplying content ideas .
VARY THE LENGTH AND FORMAT OF YOUR CONTENT
There ’ s no secret recipe for online content . Mix it up . Try different lengths and formats to appeal to different readers . Use video , infographics , news posts , graphs and data , shorter and longer pieces to keep your readers attentive and coming back .
GRAB ‘ EM WITH YOUR HEADLINES
Without a great headline , even the best blog post will go unread . Master the art of headline writing . David Vanden Hull outlines a great “ headline writing exercise ” in the previous article on page 17 .
OPTIMIZE , OPTIMIZE
SEO is not dead . Optimizing your content for search engines is still valuable . Are you creating internal links to new content ? Optimizing for on-page SEO doesn ’ t have to take a lot of time , and it could help boost traffic to your site . Another Agri-Insights article on pages 14-15 outlines the importance of on-page SEO .
DON ’ T FORGET EMAIL
Good ole email . Traditional , yes , but still powerful . You might be surprised that even a simple email blast can cause an uptick in your traffic . Word of caution : Avoid relentless emails about every single thing that ’ s new at your business . Email today must be targeted and relevant .
MAKE SURE YOUR SITE IS RESPONSIVE
Today , mobile-friendly sites are a necessity . Make sure your visitors can access your site from whatever device they ’ re holding in their hands .
RESEARCH YOUR COMPETITION
Find out what people are reading ( and talking about ), and emulate that type of content . Software can give you an at-a-glance view of which content is most popular with readers . Find out what your competition is putting out there , too .
MAKE SURE YOUR SITE IS FAST
This cannot be emphasized enough . If your site takes forever to load , your reader will move on . The faster , the better . Technically optimize your site by checking image file sizes , structure of your pages and more .
EXAMINE YOUR ANALYTICS DATA
Google Analytics is an invaluable source of data for any company with a website . And you really DO need it . Google Analytics will identify your most popular pages , visitor demographics , when and where your site traffic is coming from , and more . Pay attention to what it ’ s telling you and make adjustments .
FOR MORE INFO
OK now , everyone in your company is BLOGGING ! You need a way to keep all that wonderful content organized . Don ’ t forget to download VistaComm ’ s easy-to-use EDITORIAL CALENDAR at VistaComm . com / editorial-calendar .
VISTACOMM . COM ISSUE 2 2017 AGRI-INSIGHTS 19