BLOGGING
By Justin Brenner
VistaComm Digital Marketing Director
A TRAFFIC JAM
COULD BE A GOOD THING—
ON YOUR WEBSITE
Just make sure all that
traffic is MOVING
Research shows that when business owners are asked what they’d like most, they
respond first: More customers. Following in close second: Drive more traffic to
my website.
Both are closely related. Actually, the result of driving more traffic to your
website is more customers—the number one “want.”
WHO IS YOUR AUDIENCE?
164
million blogs
There are 164 million blogs
but 71% of these get fewer
than 5,000 visitors per
month * . What’s the problem?
The first step in marketing is to KNOW YOUR TARGET AUDIENCE. Who are
you talking to? What makes them tick? What do they care about? Who are
their friends and business associates?
GIVE YOUR AUDIENCE “GOOD STUFF”
Did you know that of the 164 million online blogs today, 71% get fewer than
5,000 visitors per month? The problem is CONTENT. If you’re not putting
information out there that your audience cares about and wants to read, they’ll
just click on by.
So, what’s good content? It’s news, data, statistics and facts that position you
as an expert in your field—someone people want to buy from. It’s reliable
information that generates online traffic, leads and sales. It’s the right content
that readers want to share with their business associates. If you have all this,
guess what happens next? Your website traffic grows because of all these new
visitors. WIN!
* http://backlinko.com/increase-website-traffic, 2016
18
AGRI-INSIGHTS ISSUE 2 2017
844.453.9261