SEO
By Maria Walz
VistaComm CEO
When you sit down at your computer to find information on a particular topic,
you go to one of many search engines—Google, Bing, Yahoo, etc.—and type into a
box words or phrases you hope will connect you to the information you want. You
receive particular results because they relate to the words you typed in that box.
These keywords took you to the information you were looking for.
WHY KEYWORDS ARE IMPORTANT
TO YOUR BUSINESS
Now, let’s take a different direction. You are no longer
searching. Instead, your company—or what you offer—
is being searched for. It’s very important to your business
success that searchers can find you. By using the right
keywords in your website content, you ensure that potential
customers connect with you when they start looking. It’s
that simple.
81%
of people perform some type of online
search before making a major purchase. *
*Pat Ahern, JUNTO, 2017
There are advantages to being a franchise, but when it comes to getting the most out of my
website, I need LOCAL resources! From day one, the VistaComm digital team educated me
about SEO, web analytics, heat mapping and more—in a language I could understand and
appreciate. I’m really looking forward to a steady stream of new customers from website leads
that are solid and more regulated throughout the month.
KACIE CAWTHORNE | Office Manager/Marketing
One Hour Heating & Air Conditioning®, Harrisburg, SD
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AGRI-INSIGHTS ISSUE 2 2017
844.453.9261