Agarwood cultural city company profile Agarwood Cultural City Company Profile

欧美沉香市场 Market Demand of Agarwood 中东 Singapore 新加波 Middle East 香港 Hong Kong 中国日本 China Japan Europe & America 台湾 Taiwan 在中国，对顶级沉香的需求已经把它的价格抬升至每千克3万美元的高价。据纽约消费者研究公司NPD Group Inc 统计，2012年乌德木香水的销售量上涨了34% 如今，每年都会新推出一千多种香水，而其中每八瓶就有一瓶含有乌德木成分。香水历史学家Elena Vosnaki表示，乌德木日益受到追捧折射出消费者 “追求浓郁、迷人的大胆香味，希望领略和体验其它文化的趋势”。而且，这种趋势还将美国知名男士香水的销售额提升至 9.53亿美元。 Yves Saint Laurent、Nina Ricci、Juicy Couture 和Calvin Klein等知名品牌都推出了以沉香香氛为主打的香水。去年，阿玛尼、迪奥（CDI）、法拉利甚至美体小铺也都加入了这一行列。在东南亚其他地区，最上乘的沉香块被手工制成手镯珠饰，并用于时尚和宗教用途，价格极高。在台湾，沉香甚至被用作酒中的芳香成分，为美酒佳酿增添一抹无处可觅的独特风味。 In China, the demand for top grade Agarwood has raised its price to 30,000 USD per Kilogram. According to New York consumer research firm NPD Group Inc, the sales of OUD peumes rose 34% in year 2012. Today, out of more than a thousand new scents released annually, one in eight contains oud. Historian and peume expe, Elena Vosnaki says, the developing taste for oud reflects “trends for intense, intriguing, daring scents that tap into a desire to travel and experience other cultures”. Fuhermore, it has helped drive sales of prestige male fragrances in the U.S. alone to $953 million. Recognized peume brands such as Yves Saint Laurent, Nina Ricci, Juicy Couture and Calvin Klein have all launched fragrances based on Agarwood aroma. In the past year, Armani, Dior (CDI), Ferrari and even The Body Shop have all jumped on the bandwagon. In other pas of Southeast Asia, the finest Agarwood blocks are hand craed into bracelets and used for both fashion and religious purposes at an extremely high price. In Taiwan, Agarwood is even used as an aromatic component in wines, adding a touch of unique flavor to the wines. 对中东地区的许多人来所，他们仪式中使用的沉香是无可替代的。 For most of the people in Middle East, Agarwood used in their rituals is irreplaceable. 焚点沉香片令其散发独特芳香，是表示对客人的热情恭迎，也是代表好客的象征，而且这种木材本身就能彰显财富和成功。乌德木油提取自这种树木，经过蒸馏成为世上最宝贵的天然油之一。1982 年为阿曼的苏丹卡布斯从百年古树中提取的半茶匙乌德木油，就于2012年以7000美元的价格卖给了私人收藏家。 The burning of Agarwood emits a unique aroma, as a warm welcome to the guests, and a symbol of hospitality. The wood itself represents wealth and success. OUD wood oil is extracted from this tree and distilled into one of the world’s most valuable natural oils. In 1982, a half teaspoon of OUD wood oil extracted from a 100-year-old tree by Oman’s Sultan Qaboos was sold to a private collector in 2012 for 7000 USD. 几千年来，东南亚各地对沉香的药用需求也长盛不衰。研成粉末后，沉香因能治疗一系列精神失常病患而备受印度阿育韦达、藏族和东亚医药界重视。2013年，在副教授Rozi Mohamed博士主持下于马来西亚博特拉大学森林学院召开的首届沉香科学国际研讨会（ISSA 2013）透露，沉香树的叶子具有清肠特性，可以用作传统药茶。 For thousands of years, the medicinal demand for Agarwood in Southeast Asia has continued to thrive. Agarwood grounded into powder form can be used as a treatment of a series of mentally ill patients and therefore it is highly valued by Indian Ayurveda, Tibetan and East Asian Medical Industry. In 2013, at The First International Scientific Symposium on Agarwood (ISSA 2013) held at the Faculty of Forestry, Universiti Putra Malaysia (UPM), under the auspices of Associate Professor Dr. Rozi Mohamed, he revealed that the laxative propeies of the Agarwood tree leaves can be used as a traditional herbal tea.

Agarwood cultural city company profile Agarwood Cultural City Company Profile | Page 31