African Sports Monthly JUNE 2019 ISSUE I Vol 2 | Page 15

ISSUE I • VOL2 • JUNE 2019
and recognize the quality and know-how of our teams. Building on its success, the firm has developed a dedicated
consulting department to support its clients in their development strategy, taking into account all the parameters
related to the different markets they serve. The success of a company, whatever its field of activity, results from the
fact that it anticipates the needs of its customers and offers them innovative solutions. 
APO Lab, APO Group's Research and Development department, is constantly working on technical innovations and
accelerating the deployment of new solutions to provide its customers with ever more efficient, high value-added
services. For example, APO Lab has anticipated the impact of digital technology on communication by giving its
customers the opportunity to support, at no additional cost, the distribution of their press releases with multimedia
content (photos and/or videos). The integration of this content facilitates the sharing of information on social
networks and provides additional material for journalists and bloggers, enabling them to meet the expectations of
their audiences.
ASM: Your Partnership with Rugby Africa was
recently renewed at the Continental Congress that
was held in Morocco and a New Deal signed to
continue to make them the number one Sports
discipline for Africa in terms of media and publicity.
What was your reaction and How did you feel about
such a confidence bestowed on you and your
Company?
Nicolas: The extension of this partnership until
2024  shows the Rugby Africa's confidence in APO
Group and it is also the highest level of sponsorship
so  I am excited and proud. The years of collaboration
with a client such as Rugby Africa
feels more and more like a partnership rather than
sponsorship due to our familiarity with its DNA and the
values that characterize it. This makes it much easier for
us to offer tailor-made communication campaigns that
meet their expectations
ASM: Your Relationship with Rugby Africa and how you
have helped to catapult them to become the sport
discipline of envy across Africa amongst the other ones is
a great story of success for Africa and a Lesson of how to
operate a sports business in this age of perpetual Fan
engagement in the world. What would be your advice to
other sporting disciplines across the continent to help
them grow and become Visible as Rugby Africa has ...
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