African Sports Monthly JUNE 2019 ISSUE I Vol 2 | Page 13

ISSUE I • VOL2 • JUNE 2019
and Facebook. In total, the 54 press releases
broadcast as part of the Rugby Africa Gold Cup
represent an advertising equivalent of more than
$135 million. The various official videos (podcasts,
match reports, etc ...) have for their part totalled 2
million views on YouTube. 1,400 photos of the Rugby
Africa Gold Cup have also been uploaded to the
professional platform of Getty Images, the world
leader in image broadcasting.

The progress made so far is satisfactory and we have
recently extended our partnership until 2019. We are
now looking forward to the Rugby World Cup which
will be a great new opportunity to promote African
rugby.
ASM: You Operate a very Reputable Brand with the
APO Group and your impact transcends Africa,
which your company primarily serves. Today
governments all across Africa and institutions along
with NGO's that operate across Africa see you as
the preferred brand in this sector of media relations
in Africa. Tell us the challenges and successes that
you have had over time that has helped make you
and your company so successful ...
 ASM: You Operate a very Reputable Brand with the APO
Group and your impact transcends Africa, which your
company primarily serves. Today governments all across
Africa and institutions along with NGO's that operate
across Africa see you as the preferred brand in this sector
of media relations in Africa. Tell us the challenges and
successes that you have had over time that has helped
make you and your company so successful ...

Nicolas: I think what makes APO Group successful is that
the firm has responded to the need for journalists to have
access to information and to the need for the different
institutions and companies that were developing in the
continent to increase their visibility. As a journalist myself at
the time I founded APO Group, I was very quickly aware of
the need to create a tool that facilitates exchanges between
journalists and communication officers. The first challenge
was financial because I had little money at the time and had
to invest all my savings. It was also necessary to convince
and find the right profiles to accompany me in this
adventure.
Over the years, we have developed trustworthy
relationships with our clients, some of whom have been
loyal to us since the beginning because they appreciate 
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