African Sports Monthly JUNE 2019 ISSUE I Vol 2 | 页面 12

JUNE 2019 , ISSUE I VOL . 2
image by advising and supporting
African rugby federations in
promoting their actions.
One of i ts busi ness connecti ons that hel ped to bri ng
the APO group i nto true conti nental promi nence that
has today catapul ted i t to become an househol d name
was that of i ts Rugby Af ri ca Partnershi p whi ch has
i mmensel y accel erated the growth and popul ari ty of
Rugby across the Af ri can conti nent to a poi nt i t i s now
In concrete terms, we help them
develop some of their
communication tools, including
press releases, which we also
distribute to a list of target
journalists. The distribution of
press releases generates the
publication of articles and
commentary on social networks.
We also organized strategic
interviews, notably surrounding the
Rugby Africa Gold Cup, the
qualifying competition for the
Rugby World Cup. A large number
of photos of the Rugby Africa Gold
Cup were also uploaded to the
professional platform of Getty
Images, the world leader in image
distribution.
consi dered one of the top 5 most popul ar and practi ced
sports di sci pl i nes on the conti nent.  

Af ri can Sports Monthl y was abl e to catch up wi th Mr
Ni col as Pompi gne-Mognard to tal k about hi s busi ness
and hi s f oray i nto the sports worl d … here i s that eye
openi ng conversati on
ASM: You si gned a partnershi p Deal wi th Rugby Afri ca
a few years back when the organi zati on was seeki ng to
i ncrease i ts vi si bi l i ty and today Rugby Afri ca i s one of
the better known conti nental sporti ng bodi es i n
Afri ca. Tel l us about the dynami cs of how you bui l t and
nurtured a rel ati onshi p wi th Rugby Afri ca and hel p
grow i ts di gi tal presence to become one of, i f not the
most vi si bl e sports di sci pl i ne for Afri ca.
Ni col as:  Worl d Rugby’ Af ri can associ ati on, Rugby
Af ri ca, si gned an excl usi ve partnershi p wi th APO Group
whi ch has been the Mai n Of f i ci al Sponsor, the hi ghest
l evel of sponsorshi p, si nce 2017. Si nce then, we have
supported Rugby Af ri ca i n enhanci ng i ts
For example in 2018, APO Group
distributed 196 press releases
issued by African rugby federations
and 26 press releases issued by the
African rugby confederation, Rugby
Africa. We also organized 23
interviews. 54 press releases were
broadcast as part of the Rugby
Africa Gold Cup, the qualifying
competition for the Rugby World
Cup. The distribution of these press
releases generated the creation of
nearly 23,000 internet pages (86%
in English) and the publication of 47
articles, including 13 from news
agencies. On social media, these
same releases generated nearly
8,944 Twitter entries, representing
a total reach of more than35 million
people, and 286 Facebook posts;
That's a total of 826,000
impressions on Twitter
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